Tile house - Reimagining a Mosaic of Tradition and Modernity together
Vision
To rejuvenate Tamil Nadu's traditional crafts, particularly Athangudi tiles, and preserve their heritage by integrating them into modern design, all while supporting skilled artisans.
Strategy
Preserving Heritage through Innovation | Adaptation to Modern Aesthetics | Client-Centric Approach | Empowering Artisans
Outcome
Heritage in Modern Spaces | Community Strengthening | Client Satisfaction | Innovation for Revival
“Let a brick wall look like a brick wall and a stone wall should look like a stone wall. Concrete should look like concrete and not be plastered or painted to look like marble.”
As an architect with an unwavering passion for preserving the traditional crafts of Tamil Nadu, I embarked on a journey to rekindle the fading glory of Athangudi tiles. These handcrafted cement tiles, once the pride of Chettinad's palaces, had slowly lost their place in a world that increasingly favored minimalism. However, my love for crafts and craftsmanship became the driving force behind a unique mission.
A Glimpse into Our Vision:
Our vision is to celebrate the rich heritage of Tamil Nadu's traditional crafts, starting with the exquisite Athangudi tiles. We believe that these intricately designed tiles, borne out of generations of artisanal love, deserve a place in the modern world. Our aim is to infuse them with new life and introduce them to contemporary spaces.
Strategy
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Preserving Heritage
We honor tradition by innovating. Our journey begins by infusing Athangudi tiles with fresh design elements, ensuring that they remain timeless while adapting to the demands of modern aesthetics.
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Adaptation to Modernism
We understand the shift towards minimalism in contemporary design. By incorporating newer color tones and patterns, we make Athangudi tiles appealing to clients who seek the perfect blend of heritage and modern style
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Client-Centric Approach
Your dreams are our priority. We collaborate closely with our clients to understand their unique preferences and design aspirations. Our goal is to use Athangudi tiles to help you create spaces that reflect your distinct vision.
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Empowering Artisans
Reviving the market for Athangudi tiles is not just about design; it's about supporting the skilled artisans who have dedicated their lives to this craft. We work hand in hand with these artisans, providing them with growth.
The Outcomes we cherish
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Heritage in Modern Spaces
Community Strengthening: Our commitment to this craft has contributed to the economic and cultural strength of the Athangudi artisan community, preserving their invaluable skills.
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Community Strengthening:
Our commitment to this craft has contributed to the economic and cultural strength of the Athangudi artisan community, preserving their invaluable skills for generations to come.
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Client Satisfaction
Your satisfaction is our success. Our client-centric approach ensures that your spaces not only meet but exceed your expectations, enhancing your overall living experience.
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Innovation for Revival
We firmly believe that innovation is the key to reviving traditional crafts in a fast-paced world. Our journey is a testament to heritage thriving with the right blend of tradition and innovation.