Juguki Calendar 2020: Celebrating Life's Simple Joys
Vision
In 2019, we aimed to inspire a return to life's simple joys through the "Juguki" 2020 calendar, celebrating everyday pleasures and mindful living.
Strategy
Conception and Creation | Project Management | Marketing and Promotion | Sales and Distribution
Outcome
Rekindled Simplicity | Mindful Living | Profit and Purpose | Community Building
“Be faithful in small things because it is in them that your strength lies.”
As an architect with a deep appreciation for the beauty of simplicity, my passion project of 2019 was born out of a desire to remind the world of the joy that lies in the everyday moments. The "Juguki" calendar for 2020 was more than just a calendar; it was a celebration of life's simple pleasures. In a world where the rat race often obscures the small joys, we embarked on a journey to reconnect people with these moments.
A Glimpse into Our Vision:
Our vision was clear: to inspire a return to simplicity and the joy of small pleasures. "Juguki" was designed to serve as a monthly reminder, encouraging people to pause and savor life's simple joys, be it singing in the shower, flipping through old photograph albums, or gazing at the night sky. We believed that these moments, often overlooked in our hectic lives, could bring immense happiness and contentment
Strategy
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Conception and Creation
Our journey began with the conceptualization and creation of "Juguki." We curated a list of simple pleasures, designed the calendar, and brought it to life with captivating illustrations that would resonate with people.
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Project Management
Every aspect of "Juguki" was managed meticulously, from sourcing materials and printing to quality control. Each calendar was crafted with care and precision, ensuring it was a labor of love.
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Marketing and Promotion
Effective marketing was essential to our project's success. We harnessed the power of various social media channels to share the message of "Juguki." Engaging content, visually appealing posts, and heartfelt storytelling connected us.
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Sales and Distribution
"Juguki" calendars were made available for purchase online, and our strategy included streamlined sales and distribution processes to ensure customers received their calendars promptly.
Outputs we cherish
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Rekindled Simplicity
Month by month, "Juguki" successfully rekindled an appreciation for life's simple pleasures. People rediscovered the joy in everyday activities.
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Mindful Living
Our calendar served as a reminder to live mindfully, fostering a sense of gratitude and contentment in the midst of a busy world.
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Community Building
Beyond the calendar, our project brought together a community of individuals who shared a passion for simplicity and small joys.
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Profit and Purpose
"Juguki" not only achieved its purpose but also proved profitable, demonstrating that mindful living and profitability can coexist.